Všechny případové studie

How Kärcher keeps its tasks in order with Freelo

When everyone on the team manages their projects differently, things fall out and time passes in rescue. Kärcher's Czech branch solved this with Freelo - in 5 years, they have handled over 10,000 tasks in 52 projects.

For Freelo asks Veronika Planíková
Michal Štucaur is responsible for Kärcher

Published:

The marketing and e-commerce team of Kärcher's Czech subsidiary has less than 10 people. However, everyone originally managed projects in their own way - in pencil, in their heads, in e-mail. Information was lost during handovers, towards the end of the project it was discovered that something had been overlooked, and the team spent an inordinate amount of time on rescues.

It always worked out somehow, but we realised that we were spending a lot of time doing the rescue and it would be better to do it some other way. Michal Štucaur – Social Media Specialist, Kärcher

The Czech team had a free hand in choosing the tool

Kärcher's headquarters in Winnenden near Stuttgart sets the tone for communication, but leaves the implementation to the local branches. So the Czech team had a free hand when choosing a project tool - and was looking for a solution that was intuitive, in Czech, and that anyone could use without complicated training.

We were looking for an intuitive tool that would suit everyone in the team and would be in Czech. Michal Štucaur – Social Media Specialist, Kärcher

The main drivers for the introduction of Freelo were:

  • Efficiency
  • Simplify work
  • Better project management
  • Accelerating communication within teams and collaborating agencies
The communication is clear, easy to update and notify the people involved. Source: the Kärcher archive

Collaboration at Freelo is more effective internally and with external agencies

”With Freelo, work is more efficient. Communication is faster and the whole project is more flexible. All people involved in the project have the same information at the same time - available at any time. Both on a laptop and on a mobile phone," says Michal Štucaur, describing the change for the better: ”In addition, we can see how well our collaboration works in the data, because we can evaluate the time spent on tasks. The communication is also much more responsive in terms of how we can see the results in the time we spend on the work."

Freelo helps us to organize our ideas and processes of projects from the beginning to the end. Michal Štucaur – Social Media Specialist, Kärcher
With Freelo, they have an overview of all past, ongoing and planned campaigns. Source: the Kärcher archive

In 5 years of using Freelo at Kärcher, they have cleared

52 projects
10.000+ tasks
42.000 comments
75 work reports

Top 3 features of Freelo

Overview of IG collaborations. A link to the guidelines can be emailed to influencers. Source: the Kärcher archive

”We wanted an intuitive tool, and Freelo really is. We didn't have to implement it in any complicated way. Everyone figured out how to use it on their own in no time. If we needed a deeper insight into all the features, it would have taken some more study. Fortunately, Freelo has plenty of webinars, tutorials and demos, so we eventually know where to look," concludes Michal.

Field Products for cleaning and maintenance
Team Marketing and E-commerce
Team size up to 10 people

How they use Freelo in other teams