How Kärcher keeps its tasks in order with Freelo

For Freelo asks Veronika Planíková
Michal Štucaur is responsible for Kärcher

When Alfred Kärcher experimented with heat technology in the 1940s, he had no idea what a revolution it would revolutionise domestic cleaning. His invention - Europe's first heated high-pressure cleaner (today we call it the „vapka") - became the basis for the creation of a family-owned company that soon gained a worldwide reputation. Ingenuity and innovative thinking are still inherent in the company today. That's why the Czech branch thought how to organise their work in a more modern way than with pencil and paper. They tried Freelo and have been keeping their projects in order ever since.

„We want to make our customers' everyday lives as simple as possible. We help them achieve great results with powerful and efficient products.“

Michal Štucaur – Social Media Specialist, Kärcher

Fun fact

The dirtiest place in the home is the dish sponge. You should put a new one by the sink at least once a week. Opportunity for a repeat assignment in Freelo? 😉

Sometimes things get forgotten or connections are missed

Before the introduction of Freela, individual members of the department did projects on their own. Everyone had their own style, which didn't work well together. So every handover and every newbie training was a disproportionate burden.

Communication was more lengthy, the context was forgotten, sometimes it was only towards the end of the project that it was discovered that something had been left out. Problems that arose on the fly were solved. „It always worked out somehow, but we realised that we were spending a lot of time on 'rescuing' and that it would have been better to do it some other way," recalls Michal Štucaur.

The head office, which is based in Winnenden near Stuttgart, sets the tone for communication, but the implementation remains with the local branches. Kärcher in the Czech Republic thus had a free hand in choosing the project tool.

„We were looking for an intuitive tool that would suit everyone in the team and would be in Czech.“

Michal Štucaur – Social Media Specialist, Kärcher

The main drivers for the introduction of Freela were:

  • Efficiency
  • Simplify work
  • Better project management
  • Accelerating communication within teams and collaborating agencies
The communication is clear, easy to update and notify the people involved. Source: the Kärcher archive

Collaboration at Freelo is more effective internally and with external agencies

„With Freelo, work is more efficient. Communication is faster and the whole project is more flexible. All people involved in the project have the same information at the same time - available at any time. Both on a laptop and on a mobile phone," says Michal Štucaur, describing the change for the better: „In addition, we can see how well our collaboration works in the data, because we can evaluate the time spent on tasks. The communication is also much more responsive in terms of how we can see the results in the time we spend on the work."

„Freelo helps us to organize our ideas and processes of projects from the beginning to the end.“

Michal Štucaur – Social Media Specialist, Kärcher
With Freelo, they have an overview of all past, ongoing and planned campaigns. Source: the Kärcher archive

In 5 years of using Freela at Kärcher, they have cleared

52 projects
10.000+ tasks
75 work reports

Top 3 features of Freela

Overview of IG collaborations. A link to the guidelines can be emailed to influencers. Source: the Kärcher archive

„We wanted an intuitive tool, and Freelo really is. We didn't have to implement it in any complicated way. Everyone figured out how to use it on their own in no time. If we needed a deeper insight into all the features, it would have taken some more study. Fortunately, Freelo has plenty of webinars, tutorials and demos, so we eventually know where to look," concludes Michal.

Field Products for cleaning and maintenance
Team Marketing and E-commerce
Team size up to 10 people
Freelo logo on a screen
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How they use Freelo in other teams