The work of designer Anna Marešová oscillates between vibrators and mass transport. The works of Anna Marešová's studio include the T3 Coupé sightseeing tram, the new cable car to Petřín and a number of industrial commissions. The intimate aids come to the world under her own brand Whoop-De-Doo. While managing two brands, including a mini-marketing agency, Anna hardly had any time left for her beloved utility design. So she tried Freelo and wouldn't change.
„We use Freelo primarily as a communication channel. The main advantage is that we have significantly reduced meetings, which were difficult to implement. We don't sit in one place and everyone works at times that suit them.“
„We work for companies and individuals to implement their business plan. That is why we take into account both technical and economic criteria in our proposals. This requires the synergy of several experts who do not sit in one place at one time. It is Freelo that helps us to communicate with each other.“
The permanent team currently consists of 4 people. They work externally with marketers, photographers, videographers, graphic designers, as well as external designers. The team forms according to what the job requires. When they did the campaign for Whoop-De-Doo, they also created a small marketing agency.
„Initially, we communicated and shared data using Google Workspace. But that wasn't enough on its own. We were looking for a tool that would extend communication with structured tasks. Create a space for sharing documents. And most importantly, allow more people to participate in the job without meeting in person. Finding common terms was hell. We found Freelo online and soon realized that it really met our requirements.“
Some people prefer to work early in the morning, some at night, and some in bits and pieces throughout the day. In order not to interrupt the creative process of designers with meetings, Anna Marešová tries to solve as many things as possible asynchronously, i.e. without the need to communicate in real time. However, she has to have some order and regularity due to deadlines.
„Once a week we meet live/online for a meeting to plan tasks. The meeting produces minutes, based on which we then debug the tasks in To-Do sheets. We create tasks as we go along, even for ourselves. For us, Freelo is not just a tool for tasking, but a tool for efficiency and simplification.“
The designers, headed by Anna Marešová, are actively working on 16 projects.
Maintain a positive and friendly environment within the team as this is the key to good communication. 🙂