Freelo saved FotoŠkoda 90 hours in the preparation of the festival and became a hub for marketing, workshops and communication with external collaborators.
Published:
Until recently, FotoŠkoda belonged to the classic brick-and-mortar stores where you could choose almost anything from photographic material, through amateur photo equipment, to professional ”machines" designed for the best photographers in the field.
But it has come a long way since its inception in 1991, and in recent years its activities have increasingly included less salesy matters. Organizing exhibitions and workshops, organizing a major photo festival and much more. And it has to be said that in all this FotoŠkoda clearly stands out above its competitors.
The wide portfolio of events that we organize for our customers and enthusiastic photographers from all over our country requires sophisticated tools. Freelo is clearly one of them. says Martin Vachata, project manager of FotoSkoda.
Martin Vachata with Martina Susova. Source: private archive fotoskoda.cz
Sharing information, clear assignments, meeting deadlines, setting responsibilities – all of this needs to be ensured within a combined internal and external team. It wasn’t always easy in FotoŠkoda. When the number of emails, phone calls, and endless meetings became overwhelming, it was time to find a more suitable app.
First we started using Freelo to organize the extensive FotoSkoda Fest, which we hold twice a year and I must say that it fits us incredibly. Our complete marketing team is currently working in the app, including copywriters, product managers, IT colleagues and several other collaborators from other departments. adds Vachata
Organizace projektu FotoŠkoda Fest (festival, který se koná tradičně dvakrát do roka v Paláci Langhans a trvá celý týden), zabere celé 3 měsíce. Podílí se na něm X interních a X externích specialistů. Festival tvoří desítky workshopů, prezentací, výstav a besed, a tak jeho zajištění vyžaduje dostatek času a rozhodně není procházkou v růžové zahradě. Díky Freelu a efektivnější vzájemné spolupráci se ale podařilo snížit časovou náročnost příprav o 90 hodin, tedy celých 11 pracovních dní.
Part of the FotoSkoda team in front of the shop. Source: private archive of fotoskoda.cz
However, it did not stay with one project and FotoŠkoda currently has 12 projects in Freelo, 10 of which are very active. They consistently maintain the separation of short-term and long-term activities and thus have a clearly defined order in the application. This makes it easy for them to keep a clear overview of all teamwork. The "festival" type projects are short-term, while the regular operations and productions are long-term.
Martina Susova using Freelo. Source: private archiv fotoskoda.cz
As soon as I started to work as a marketing manager, I knew that I needed a tool to enter and control work. Freelo is easy to operate, visually nice and cheap. We have been using it for 3 years and we are excited. By the way, how many software vendors do you go for a beer with? :-) Martina Susova, marketing manager at FotoSkoda.
Important links related to the project are in FotoSkoda so-called Pinned to the project.
An example of a To-Do list that helps the team remember everything important when launching a new TOP product.
Example of maintenance To-Do list that is regularly checked and sorted. It has a function of context inbox.
Clarity first = Keep your tasks in order and try to follow the ”ten Freelo rules". And if you think of other points while using the app, just add them to the ten and share them with every teammate. You'll all work much better together.
